The Innovations of the Walt Disney Company

Walt Disney has been quoted many times as saying he didn't want to lose sight of a very important fact: The entire Walt Disney company began with a mouse. In 1927, Walt and his brother Roy began with a small cartoon studio. In a relatively short time, this little company has rocketed to worldwide fame, and now includes a TV station, a movie production group, many animation studios, theme parks, distribution centers, record label, mall retail shops, and even a cruise line! Currently, Walt Disney is a household name among adults and children alike.

The mission of Disney businessmen and women today is to provide a product so unique, so exciting, and so un-like reality that people will be left with the thought that only the Walt Disney company could have provided such a service, experience, or product. To this end, Disney is working on a variety of creative ways to entertain customers waiting in line, including virtual reality. They also incorporate seasonal marketing into certain rides and shows. For example, Disney merged Tim Burton characters with one of its rides in the Tokyo park with very big success.

Currently, the Walt Disney company is working on several projects to continue to develop with its original mission in mind. Disney is building a monorail in California to whisk tourist from park to park, which include an undersea adventure with the Little Mermaid and the Disney Plaza. The California park is also working to develop several attractions specifically for ill or elderly visitors. MGM Studios is going to become Hollywood Studios, and will include a variety of trendy new things to see, including the American Idol themed attraction. In Orlando, Disney recently dropped a quick $100 million on a roller coaster in Animal Kingdom park that is built on a Mount Everest theme, and they are adding attractions to Tokyo Disneyland as well.

One of the upcoming rides that will be available at both the Orlando and California parks is a ride based on the Toy Story movies. The ride will carry visitors through all types of interesting things, and stop for multiple 3-D viewings. Since the Disney parks are so well marketed and popular, people flock to them from all over the world. This means that any trip to a Disney park involves lots of waiting in line. To help alleviate the pain and boredom this may cause, the Walt Disney company provide costumed characters and a state-of-the art talking and singing Potatohead Man! This particularly piece of singing entertainment cost a million dollars!

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Today's Website Design Company

Of course, these differences have led to significant changes in the way website design is performed. That is why a website designer today must take the necessary steps to stay on top of industry innovations and technological changes.

For example, we must craft a more expansive commercial website than the model that was the norm in the past. One such major difference is the inclusion of "checkout" software. In the past, clicking on a link to "make a purchase" took the visitor to a static page that offered a PayPal address and a snail mail address for sending a check or money order.

In the past, such a method was acceptable. The mere fact that a customer could purchase via PayPal was considered revolutionary! Of course, this method of making a purchase is downright archaic by modern standards as it has been replaced with automated checkout and shopping cart software. A designer today understands this and will employ the most modern or shopping cart software.

This is a point worth repeating: a solid website will need thoroughly modern shopping cart software. The software that was produced two years ago is considered outdated in some circles. Again, computer software is a very competitive realm and that means a website designer need to stay up to date on innovations in order to deliver a quality finished product.

Shopping cart software is but one single example of the type of innovations that are present in the website world. There are, of course, hundreds of new and innovative advancements made in the industry every day. One of the very new advancements that are currently in Beta stages is a software plug-in that can convert any webpage into a social networking site. Currently, very few websites are employing this "gadget" and the ones that do utilize it are reporting great results. If you were to procure the services of a website designer today, would you not prefer he or she was aware of innovations such as this? It is a professional website designer's responsibility to stay on the proverbial ball in terms of staying up to date on innovations.

Keep in mind, the main reason a professional website designer's services are procured is to create a website that will stand out in the marketplace. A website that embodies all the best modern technology on the internet will definitely allow it to stand out. That is what the crux of a website designer today should embody: innovation, modernization, and a cutting edge style. Anyone looking to procure the services of a website designer should keep their eyes open for one who possesses such attributes. You website - and the business your website supports - will be all the better for it.

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